Client:
Abbey Academy
Client:
Abbey Academy
Duration:
2 weeks
Duration:
2 weeks
Year:
2024
Year:
2024
Categories:
Automation Systems & Intelligent Infrastructure
Tools Used:
Kajabi
Canva
N8N
Stripe
G-Suite
Our team mates who took part in this project
Abbey Academy was built as an educational extension of Lori Abbey’s powerhouse real estate brand, The Abbey Collection. The goal was to translate Lori’s proven success and authority in real estate into a scalable digital platform for coaching and professional development. I created every foundational element - from the logos and website to the CRM system, Gmail suite, funnel automations, and custom lead magnets. I also structured the full course outline, ensuring the program’s educational flow matched Lori’s signature teaching style. The challenge was to design a brand that felt cohesive with The Abbey Collection yet distinct enough to stand on its own — signaling a shift from real estate sales to mentorship and leadership. The result is a sleek, modern ecosystem that reflects Lori’s confidence, credibility, and commitment to elevating agents through strategic education.
Approach
My approach centered on bridging Lori’s established luxury real estate aesthetic with the energy of a modern learning platform. Abbey Academy was conceived as a natural evolution of The Abbey Collection - elegant, powerful, and sophisticated, but repositioned through the lens of education and personal growth. Every design choice, workflow, and piece of content was built to honor the equity of Lori’s existing brand while introducing the freshness and accessibility of a digital academy. The result is an experience that feels both aspirational and attainable - a digital space where agents can connect with the heart of Lori’s teaching philosophy.
Approach
My approach centered on bridging Lori’s established luxury real estate aesthetic with the energy of a modern learning platform. Abbey Academy was conceived as a natural evolution of The Abbey Collection - elegant, powerful, and sophisticated, but repositioned through the lens of education and personal growth. Every design choice, workflow, and piece of content was built to honor the equity of Lori’s existing brand while introducing the freshness and accessibility of a digital academy. The result is an experience that feels both aspirational and attainable - a digital space where agents can connect with the heart of Lori’s teaching philosophy.
Approach
My approach centered on bridging Lori’s established luxury real estate aesthetic with the energy of a modern learning platform. Abbey Academy was conceived as a natural evolution of The Abbey Collection - elegant, powerful, and sophisticated, but repositioned through the lens of education and personal growth. Every design choice, workflow, and piece of content was built to honor the equity of Lori’s existing brand while introducing the freshness and accessibility of a digital academy. The result is an experience that feels both aspirational and attainable - a digital space where agents can connect with the heart of Lori’s teaching philosophy.
Vision and Inovation
My approach centered on bridging Lori’s established luxury real estate aesthetic with the energy of a modern learning platform. Abbey Academy was conceived as a natural evolution of The Abbey Collection - elegant, powerful, and sophisticated, but repositioned through the lens of education and personal growth. Every design choice, workflow, and piece of content was built to honor the equity of Lori’s existing brand while introducing the freshness and accessibility of a digital academy. The result is an experience that feels both aspirational and attainable - a digital space where agents can connect with the heart of Lori’s teaching philosophy.
Vision and Inovation
My approach centered on bridging Lori’s established luxury real estate aesthetic with the energy of a modern learning platform. Abbey Academy was conceived as a natural evolution of The Abbey Collection - elegant, powerful, and sophisticated, but repositioned through the lens of education and personal growth. Every design choice, workflow, and piece of content was built to honor the equity of Lori’s existing brand while introducing the freshness and accessibility of a digital academy. The result is an experience that feels both aspirational and attainable - a digital space where agents can connect with the heart of Lori’s teaching philosophy.
Vision and Inovation
My approach centered on bridging Lori’s established luxury real estate aesthetic with the energy of a modern learning platform. Abbey Academy was conceived as a natural evolution of The Abbey Collection - elegant, powerful, and sophisticated, but repositioned through the lens of education and personal growth. Every design choice, workflow, and piece of content was built to honor the equity of Lori’s existing brand while introducing the freshness and accessibility of a digital academy. The result is an experience that feels both aspirational and attainable - a digital space where agents can connect with the heart of Lori’s teaching philosophy.
Identifying Unique Challenges
AI and SaaS startups face the challenge of simplifying highly technical ideas into narratives that users can understand and value instantly. Aiveo addresses this by structuring content into clear, story-driven sections: features explained with precision, galleries that visually demonstrate value, pricing plans presented transparently, and articles that provide thought leadership. The design guides users smoothly from curiosity to comprehension, removing friction at every step.
Identifying Unique Challenges
AI and SaaS startups face the challenge of simplifying highly technical ideas into narratives that users can understand and value instantly. Aiveo addresses this by structuring content into clear, story-driven sections: features explained with precision, galleries that visually demonstrate value, pricing plans presented transparently, and articles that provide thought leadership. The design guides users smoothly from curiosity to comprehension, removing friction at every step.
Identifying Unique Challenges
AI and SaaS startups face the challenge of simplifying highly technical ideas into narratives that users can understand and value instantly. Aiveo addresses this by structuring content into clear, story-driven sections: features explained with precision, galleries that visually demonstrate value, pricing plans presented transparently, and articles that provide thought leadership. The design guides users smoothly from curiosity to comprehension, removing friction at every step.
Resolving Complex Problems
To maintain authenticity and avoid generic automation, I built dynamic follow-up systems that respond intelligently to user inputs. Every lead magnet, contact form, and funnel step triggered personalized sequences — not templated mass messages. Each prospect’s experience was shaped by how they interacted with the site and what they expressed interest in, creating a conversational, human-like tone throughout. At the same time, AI-generated assets replaced the need for repetitive stock visuals, ensuring all imagery aligned with Lori’s refined aesthetic. These solutions allowed us to scale without losing the personalized, luxury feel that defines her brand.
Resolving Complex Problems
To maintain authenticity and avoid generic automation, I built dynamic follow-up systems that respond intelligently to user inputs. Every lead magnet, contact form, and funnel step triggered personalized sequences — not templated mass messages. Each prospect’s experience was shaped by how they interacted with the site and what they expressed interest in, creating a conversational, human-like tone throughout. At the same time, AI-generated assets replaced the need for repetitive stock visuals, ensuring all imagery aligned with Lori’s refined aesthetic. These solutions allowed us to scale without losing the personalized, luxury feel that defines her brand.
Resolving Complex Problems
To maintain authenticity and avoid generic automation, I built dynamic follow-up systems that respond intelligently to user inputs. Every lead magnet, contact form, and funnel step triggered personalized sequences — not templated mass messages. Each prospect’s experience was shaped by how they interacted with the site and what they expressed interest in, creating a conversational, human-like tone throughout. At the same time, AI-generated assets replaced the need for repetitive stock visuals, ensuring all imagery aligned with Lori’s refined aesthetic. These solutions allowed us to scale without losing the personalized, luxury feel that defines her brand.
User-Centric Design
Abbey Academy was designed from the inside out - with the user experience guiding every decision. The platform needed to serve a diverse audience of real estate agents at different stages of their careers, so every interaction was built to feel intuitive, supportive, and empowering. From the first touchpoint, users encounter clear navigation, emotionally resonant copy, and interfaces that anticipate their next move. The design focuses on ease and clarity - no unnecessary noise, no friction. Each visual cue, button, and scroll action was intentionally placed to build momentum and confidence as users explore Lori’s programs. The result is a digital experience that feels effortless yet elevated - an online environment that mirrors Lori’s in-person mentorship style: personal, motivating, and grounded in excellence.
User-Centric Design
Abbey Academy was designed from the inside out - with the user experience guiding every decision. The platform needed to serve a diverse audience of real estate agents at different stages of their careers, so every interaction was built to feel intuitive, supportive, and empowering. From the first touchpoint, users encounter clear navigation, emotionally resonant copy, and interfaces that anticipate their next move. The design focuses on ease and clarity - no unnecessary noise, no friction. Each visual cue, button, and scroll action was intentionally placed to build momentum and confidence as users explore Lori’s programs. The result is a digital experience that feels effortless yet elevated - an online environment that mirrors Lori’s in-person mentorship style: personal, motivating, and grounded in excellence.
User-Centric Design
Abbey Academy was designed from the inside out - with the user experience guiding every decision. The platform needed to serve a diverse audience of real estate agents at different stages of their careers, so every interaction was built to feel intuitive, supportive, and empowering. From the first touchpoint, users encounter clear navigation, emotionally resonant copy, and interfaces that anticipate their next move. The design focuses on ease and clarity - no unnecessary noise, no friction. Each visual cue, button, and scroll action was intentionally placed to build momentum and confidence as users explore Lori’s programs. The result is a digital experience that feels effortless yet elevated - an online environment that mirrors Lori’s in-person mentorship style: personal, motivating, and grounded in excellence.
Meeting User needs
Beyond aesthetics, the platform was architected to genuinely respond to its users. Each lead magnet, course page, and automation sequence was mapped according to real agent pain points - time management, lead conversion, mindset, and balance. Rather than deliver one-size-fits-all content, the system adapts to where each user is in their business journey, offering relevant resources and actionable steps in real time. The built-in community further enhances this support network, allowing agents to collaborate, share breakthroughs, and exchange strategies directly within the platform. This user-first approach transforms Abbey Academy from a static website into a living ecosystem - one that evolves with its users, meeting them exactly where they are and guiding them toward where they want to go.
Meeting User needs
Beyond aesthetics, the platform was architected to genuinely respond to its users. Each lead magnet, course page, and automation sequence was mapped according to real agent pain points - time management, lead conversion, mindset, and balance. Rather than deliver one-size-fits-all content, the system adapts to where each user is in their business journey, offering relevant resources and actionable steps in real time. The built-in community further enhances this support network, allowing agents to collaborate, share breakthroughs, and exchange strategies directly within the platform. This user-first approach transforms Abbey Academy from a static website into a living ecosystem - one that evolves with its users, meeting them exactly where they are and guiding them toward where they want to go.
Meeting User needs
Beyond aesthetics, the platform was architected to genuinely respond to its users. Each lead magnet, course page, and automation sequence was mapped according to real agent pain points - time management, lead conversion, mindset, and balance. Rather than deliver one-size-fits-all content, the system adapts to where each user is in their business journey, offering relevant resources and actionable steps in real time. The built-in community further enhances this support network, allowing agents to collaborate, share breakthroughs, and exchange strategies directly within the platform. This user-first approach transforms Abbey Academy from a static website into a living ecosystem - one that evolves with its users, meeting them exactly where they are and guiding them toward where they want to go.
Detailed Pages and Features
Home – A dynamic hero section introducing Abbey Academy’s mission and Lori Abbey’s voice, paired with subtle motion elements and strong conversion CTAs.
Programs – A clear, structured breakdown of the coaching programs and course pathways, designed to guide agents from awareness to enrollment.
Community – A private user hub where members collaborate, exchange strategies, and connect through discussions and shared learning.
Lead Magnet Funnels – Conversion-optimized landing pages with embedded automations that segment users and trigger tailored follow-up sequences.
Course Outline – A comprehensive, modular layout that presents the curriculum Lori teaches — blending structure with flexibility for ongoing growth.
About / Lori Abbey – A refined bio page blending professional authority with storytelling, emphasizing mentorship and personal transformation.
Resources (CMS) – A dynamic content hub for articles, templates, and downloadable assets, managed through a flexible CMS for quick updates.
Contact – A frictionless form connected to the CRM and Gmail suite, automatically triggering personalized follow-up messages and scheduling options.
Legal (CMS) – A scalable CMS for managing terms, privacy policies, and course agreements.
404 – A polished redirect page featuring brand visuals and a call-to-action that keeps users engaged and returning to the main site.
Detailed Pages and Features
Home – A dynamic hero section introducing Abbey Academy’s mission and Lori Abbey’s voice, paired with subtle motion elements and strong conversion CTAs.
Programs – A clear, structured breakdown of the coaching programs and course pathways, designed to guide agents from awareness to enrollment.
Community – A private user hub where members collaborate, exchange strategies, and connect through discussions and shared learning.
Lead Magnet Funnels – Conversion-optimized landing pages with embedded automations that segment users and trigger tailored follow-up sequences.
Course Outline – A comprehensive, modular layout that presents the curriculum Lori teaches — blending structure with flexibility for ongoing growth.
About / Lori Abbey – A refined bio page blending professional authority with storytelling, emphasizing mentorship and personal transformation.
Resources (CMS) – A dynamic content hub for articles, templates, and downloadable assets, managed through a flexible CMS for quick updates.
Contact – A frictionless form connected to the CRM and Gmail suite, automatically triggering personalized follow-up messages and scheduling options.
Legal (CMS) – A scalable CMS for managing terms, privacy policies, and course agreements.
404 – A polished redirect page featuring brand visuals and a call-to-action that keeps users engaged and returning to the main site.
Detailed Pages and Features
Home – A dynamic hero section introducing Abbey Academy’s mission and Lori Abbey’s voice, paired with subtle motion elements and strong conversion CTAs.
Programs – A clear, structured breakdown of the coaching programs and course pathways, designed to guide agents from awareness to enrollment.
Community – A private user hub where members collaborate, exchange strategies, and connect through discussions and shared learning.
Lead Magnet Funnels – Conversion-optimized landing pages with embedded automations that segment users and trigger tailored follow-up sequences.
Course Outline – A comprehensive, modular layout that presents the curriculum Lori teaches — blending structure with flexibility for ongoing growth.
About / Lori Abbey – A refined bio page blending professional authority with storytelling, emphasizing mentorship and personal transformation.
Resources (CMS) – A dynamic content hub for articles, templates, and downloadable assets, managed through a flexible CMS for quick updates.
Contact – A frictionless form connected to the CRM and Gmail suite, automatically triggering personalized follow-up messages and scheduling options.
Legal (CMS) – A scalable CMS for managing terms, privacy policies, and course agreements.
404 – A polished redirect page featuring brand visuals and a call-to-action that keeps users engaged and returning to the main site.
Accessibility and Optimization
Behind the design lies an intelligent infrastructure that powers communication, personalization, and connection. The Gmail suite, CRM, and automated workflows operate in harmony - capturing leads, segmenting them, and nurturing relationships through personalized sequences. Each message is context-aware, responding dynamically to how users engage. The site and community are fully responsive across devices, optimized for performance and accessibility, and built to scale as Lori expands her courses and mentorship offerings. It’s a seamless ecosystem where technology amplifies authenticity, rather than replacing it.
Accessibility and Optimization
Behind the design lies an intelligent infrastructure that powers communication, personalization, and connection. The Gmail suite, CRM, and automated workflows operate in harmony - capturing leads, segmenting them, and nurturing relationships through personalized sequences. Each message is context-aware, responding dynamically to how users engage. The site and community are fully responsive across devices, optimized for performance and accessibility, and built to scale as Lori expands her courses and mentorship offerings. It’s a seamless ecosystem where technology amplifies authenticity, rather than replacing it.
Accessibility and Optimization
Behind the design lies an intelligent infrastructure that powers communication, personalization, and connection. The Gmail suite, CRM, and automated workflows operate in harmony - capturing leads, segmenting them, and nurturing relationships through personalized sequences. Each message is context-aware, responding dynamically to how users engage. The site and community are fully responsive across devices, optimized for performance and accessibility, and built to scale as Lori expands her courses and mentorship offerings. It’s a seamless ecosystem where technology amplifies authenticity, rather than replacing it.
Conclusion
Abbey Academy represents the evolution of an iconic real estate brand into a new era of education, empowerment, and community. Through thoughtful design, AI innovation, and intelligent automation, we built more than a website - we built an ecosystem that teaches, connects, and inspires. Every workflow, image, and interface reflects Lori Abbey’s core philosophy: high standards, genuine relationships, and results rooted in intention. This project embodies what modern digital transformation should look like - human-centered, technology-enabled, and unmistakably authentic.
Conclusion
Abbey Academy represents the evolution of an iconic real estate brand into a new era of education, empowerment, and community. Through thoughtful design, AI innovation, and intelligent automation, we built more than a website - we built an ecosystem that teaches, connects, and inspires. Every workflow, image, and interface reflects Lori Abbey’s core philosophy: high standards, genuine relationships, and results rooted in intention. This project embodies what modern digital transformation should look like - human-centered, technology-enabled, and unmistakably authentic.
Conclusion
Abbey Academy represents the evolution of an iconic real estate brand into a new era of education, empowerment, and community. Through thoughtful design, AI innovation, and intelligent automation, we built more than a website - we built an ecosystem that teaches, connects, and inspires. Every workflow, image, and interface reflects Lori Abbey’s core philosophy: high standards, genuine relationships, and results rooted in intention. This project embodies what modern digital transformation should look like - human-centered, technology-enabled, and unmistakably authentic.
Check also other projects of ours
Forget trends.
Build systems that outlive them.
NVZN turns chaos into clarity through automation, storytelling, and strategy that actually scales.
Rebellion meets refinement.
Forget trends.
Build systems that outlive them.
NVZN turns chaos into clarity through automation, storytelling, and strategy that actually scales.
Rebellion meets refinement.
Forget trends.
Build systems that outlive them.
NVZN turns chaos into clarity through automation, storytelling, and strategy that actually scales.
Rebellion meets refinement.
Newsletter
Stay Human in the Age of Automation.
The NVZN newsletter delivers deep dives on AI, automation, and the art of building systems that feel not just function.
Real strategy. Real emotion. No recycled marketing fluff.
Join the future of intelligent marketing.→
Newsletter
Stay Human in the Age of Automation.
The NVZN newsletter delivers deep dives on AI, automation, and the art of building systems that feel not just function.
Real strategy. Real emotion. No recycled marketing fluff.
Join the future of intelligent marketing.→
Newsletter
Stay Human in the Age of Automation.
The NVZN newsletter delivers deep dives on AI, automation, and the art of building systems that feel not just function.
Real strategy. Real emotion. No recycled marketing fluff.
Join the future of intelligent marketing.→